“Conversations that Win the Complex Sale” by Erik Petersen and Tim Riesterer
This is one of the best sales books I’ve read in a long time, and we are now referencing this resource in our sales training programs. The authors outline a proven methodology that is logically sound and well researched. With this book, you will learn how to engage your client, and share a compelling story that ensures you will stand out and be memorable. This book is worth being on your bookshelf!